McDonald's

A power brand that knows how to fight in the streets.

Everybody knows McDonald's. Great food fast. Consistent product taste and consumer experience. Nobody does it better. An admired and emulated brand on many levels and in many categories. And much of that success has come from never losing sight of the fact that consumers act locally. In their product preferences, in their response to national initiatives, and in their values and perceptions.

McDonald's remains close to those consumers through a short list of super-regional field marketing agencies that build the McDonald's brand and activate store sales in local markets across the country and around the world. Since 1975, Fahlgren has been a proud partner and contributor to the success of McDonald's. Today, our agency represents seven McDonald's Co-Ops and nearly 700 restaurants in four states in some of McDonald's most competitive markets... the home towns of Burger King and Wendy's.

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